FRIDAYY - WHEN IT COMES TO YOU

Few artists in the current field of R&B have the same level of buzz and anticipation as Fridayy. The singer, known for his hit “GOD DID,” is preparing to release his debut studio album in August. On Friday (July 21), he had a big day to kickstart the album release. He performed at Rolling Loud Miami for his fans and also dropped a new single called “When It Comes To You” along with a music video. As expected, the song showcases Fridayy’s impressive vocal talents and beautiful harmonies. While he hasn’t tied the knot yet, the lyrics and visuals of the music video heavily emphasize themes of commitment and loyalty.

Moreover, the production on “When It Comes To You” adds to the loving and tender narrative. The track features slow and warm guitars that lead the melody, while ghostly background vocals create an atmospheric feel. Fridayy also harmonizes with a choir at various points in the song, highlighting the vocal melodies and creating a catchy and climactic chorus. The percussive elements on this single align with the slow-burning and crisp R&B production standards. Overall, it creates a relaxed and peaceful jam that is both lustful and caring, as well as sultry and emotive.